Having a polished online presence is critical for small businesses today, but professional website design services often carry exorbitant price tags that blow limited marketing budgets.
Thankfully, there are a number of ways for cash-strapped small business owners to keep website creation costs low without compromising quality. Follow these affordable web design tips:
Opt for a Responsive WordPress Site
WordPress is the most budget-friendly content management system. Paired with responsive design, small businesses can cost-effectively build sites that function smoothly on all devices. While simpler-to-use systems exist, they limit customization. WordPress offers the best balance of affordability and capability when working with a Singapore cheap web designer.
Carefully Curate Free Visual Resources
Forking over cash for custom photography and graphics isn’t realistic for most small business budgets. Luckily, fantastic free stock photo and illustration resources exist today like Unsplash and manypieces.cc. Take time to curate visually appealing assets at no cost. Just ensure consistent quality and branding across imagery.
Focus on Core Site Pages
Resist the urge to overload your small business site with unnecessary pages that inflate costs. Carefully audit which pages like About, Services, Contact, Blog are non-negotiable, then build those out first. Extra pages can always be added later as needs evolve and budgets allow. Keep the initial site tight.
Learn Just Enough DIY Skills
While expert web designers are ideal, pricey ones are out of reach for most small businesses. Instead, learn just enough skills through online tutorials to handle simple site tasks yourself. Learn how to update content, tweak CSS styles, and manage plugins. Outsource complex work to an affordable developer.
Optimize for Conversions Over Flash
Avoid over-prioritizing new whiz-bang features that sound cool but offer little real business value. Focus design efforts on elements that directly impact conversions like lead capture forms, calls-to-action and streamlined checkouts. Flashy extras can come later. Prioritize customer experience.
Creating a custom-designed small business website on a shoestring budget is very achievable. Leverage free high-quality resources, choose affordable technologies like WordPress, learn basic skills to self-manage simple tasks, and focus resources on high-ROI features over bells and whistles. With smart compromises and partnering with an affordable but capable cheap web designer, you can build an effective site without draining precious startup funds.