Do you know if gender differences affect the way we spend our time? Beyond curiosity about the topic, thousands of studies are being developed to learn about the online habits of men and women to help agencies and advertisers from different segments plan campaigns effectively. Despite significant advances in gender equality, there is a definite difference in the chances of accessing the Internet, as women, in general, have more limited leisure time. But this does not prevent them from searching social media, researching whether a particular online casino is worth it, or even reading some e-magazine. See below how men and women divide their time online and who spends more time connecting.
How men and women spend their time online
Social networks: women use social networks more. They communicate more, share information and look for connections with others. Women use Facebook more than men. Meanwhile, men use Twitter a bit more than women. Sales: men and women consume a lot. Women tend to compare the value of products more, while men are more objective and tend to buy what they need faster. Women also tend to get more products by promotion. We should emphasise that this behaviour varies, and that the material sought varies according to the age of the consumers. Entertainment: Men use the Internet more for entertainment than women. In online casinos, the presence of men and women is gradually becoming similar, but overall, men are still more interested in this activity. Although many online casinos are seeking to connect with a female audience, women are still more resistant to this type of access. Men download more music and are more interested in online entertainment. Reading: Men spend more time searching for information on news, sports and finance, and use the Internet to do research on work. Women in general seek more information about medicine and health, and research more about products. Men search for news more than women.